What Were They Thinking? Marketing Lessons You Can Learn from Products That Flopped eBook Robert McMath PDF Reader CVM

What Were They Thinking? Marketing Lessons You Can Learn from Products That Flopped eBook Robert McMath Kostenlose Bücher online zu lesen VWO

What Were They Thinking? Marketing Lessons You Can Learn from Products That Flopped eBook Robert McMath Kostenlose Bücher online zu lesen What%20Were%20They%20Thinking%3F%20Marketing%20Lessons%20You%20Can%20Learn%20from%20Products%20That%20Flopped%20eBook%20Robert%20McMath

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Kostenlose Bücher online zu lesen What Were They Thinking? Marketing Lessons You Can Learn from Products That Flopped eBook Robert McMath VWO

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Those ignorant of the mistakes of the past are bound to lose a lot of money.  That's why Bob McMath founded the New Products Showcase and Learning Center--a "Smithsonian for Stinkers," Business Week dubbed it.  There, executives from top corporations pay huge amounts of money to rummage through some 80,000 products gone awry.  Their mission to avoid the misguided, expensive, and occasionally ludicrous mistakes that trip up even top companies.

In What Were They Thinking?, McMath shows you how to avoid such mistakes, with more that eighty marketing lessons he's learned  from his long experience with clods and clunkers.  As People magazine put it "McMath knows his goods--and his uglies, too"--and here he shows you how to

  Steer clear of the number one killer of new products  (page 129)

  Develop a marketing campaign based on a "Significant Point of Difference"  (page 183)

  Take advantage of eight  "Hot Buttons for Success in the Millennium"  (page 101)

  Keep out of the "Buy-This-If-You're-a-Loser School of Marketing"  (page 28)

  Combat "Corporate Alzheimer's"  (page 4)

and much more !
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What Were They Thinking? Marketing Lessons You Can Learn from Products That Flopped eBook Robert McMath Reviews :

Those ignorant of the mistakes of the past are bound to lose a lot of money.  That's why Bob McMath founded the New Products Showcase and Learning Center--a "Smithsonian for Stinkers," Business Week dubbed it.  There, executives from top corporations pay huge amounts of money to rummage through some 80,000 products gone awry.  Their mission to avoid the misguided, expensive, and occasionally ludicrous mistakes that trip up even top companies.

In What Were They Thinking?, McMath shows you how to avoid such mistakes, with more that eighty marketing lessons he's learned  from his long experience with clods and clunkers.  As People magazine put it "McMath knows his goods--and his uglies, too"--and here he shows you how to

  Steer clear of the number one killer of new products  (page 129)

  Develop a marketing campaign based on a "Significant Point of Difference"  (page 183)

  Take advantage of eight  "Hot Buttons for Success in the Millennium"  (page 101)

  Keep out of the "Buy-This-If-You're-a-Loser School of Marketing"  (page 28)

  Combat "Corporate Alzheimer's"  (page 4)

and much more !

ebook,Robert McMath,What Were They Thinking? Marketing Lessons You Can Learn from Products That Flopped,Currency,Entrepreneurship,Marketing - Research,Advertising Promotion,BUSINESS ECONOMICS / Advertising Promotion,BUSINESS ECONOMICS / Entrepreneurship,BUSINESS ECONOMICS / Marketing / General,BUSINESS ECONOMICS / Marketing / Research,Business Economics,Business Economics Advertising Promotion,Business Economics Reference - General,Business Economics/Advertising Promotion,Business Economics/Reference - General,Business / Economics / Finance,Business/Economics,Case studies,Commercial products,Commercial products;Marketing.,Entrepreneurship,GENERAL,General Adult,Marketing,Marketing - General,Marketing - Research,NEW PRODUCT DEVELOPMENT,New products,New products;Marketing.,New products;Marketing;Case studies.,Non-Fiction,Reference,Reference - General,Sales marketing,business;marketing;economics;branding;money;strategy;advertising;business books;startup;entrepreneur;creativity;economy;business plan;venture capital;behavior;traction;digital marketing;entrepreneur books;marketing books;copywriting;success;how to start a business;success books;competitive strategy;economics books;business development;start up;advertising books;entrepreneur gifts;start up business books;entrepreneurship;innovation;sales;self help;management;consumer behavior;design;how to,Advertising Promotion,BUSINESS ECONOMICS / Advertising Promotion,BUSINESS ECONOMICS / Entrepreneurship,BUSINESS ECONOMICS / Marketing / General,BUSINESS ECONOMICS / Marketing / Research,Business Economics Advertising Promotion,Business Economics Reference - General,Business Economics/Advertising Promotion,Business Economics/Reference - General,Marketing - General,Reference,Reference - General,Business / Economics / Finance,New Product Development,Case studies,Commercial products,Marketing,New products,Business Economics,Business/Economics,Sales marketing

What Were They Thinking? Marketing Lessons You Can Learn from Products That Flopped - edition by Robert McMath. Download it once and read it on your device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading What Were They Thinking? Marketing Lessons You Can Learn from Products That Flopped.

 

Product details File Size 1124 KB Print Length 258 pages Publisher Currency (April 27, 2011) Publication Date April 27, 2011 Sold by  Services LLC Language English ASIN B004QWZJHC

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